Founded by designer Sophie Poelman on Waiheke Island, Lof creates lighting and interior objects that explore the potential of New Zealand strong wool. Through thoughtful design and local craftsmanship, the studio reimagines one of Aotearoa's most abundant natural fibres for contemporary interiors.

After years working with international design brands abroad, Sophie returned home to build a slower, more intentional design practice. In 2020, she became aware of the challenges facing New Zealand's strong-wool industry, where an exceptional fibre had become increasingly undervalued. Rather than looking elsewhere for materials, she turned to what was already here, beginning a five-year exploration into wool's structural, acoustic and tactile qualities.

The result was LOF, a collection of knitted wool pendant lights made in New Zealand using wool sourced from Palliser Ridge in South Wairarapa. Softening both light and sound, the collection reveals the remarkable versatility of natural wool while celebrating the craftsmanship and knowledge behind every stage of its journey.

Grounded in a commitment to local growers and responsible making, Lof creates enduring objects that reconnect people with the value of New Zealand wool and the place from which it comes.